{"id":36687,"date":"2026-10-05T07:39:26","date_gmt":"2026-10-05T07:39:26","guid":{"rendered":"https:\/\/staging.grapenordic.com\/?post_type=case-study&#038;p=36687"},"modified":"2026-10-12T12:53:44","modified_gmt":"2026-10-12T12:53:44","slug":"mercedes","status":"publish","type":"case-study","link":"https:\/\/staging.grapenordic.com\/en\/portfolio-en\/mercedes\/","title":{"rendered":"Strategy training at Mercedes"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">ONLINE&nbsp;PREPARATION<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We have developed an e-learning program that is part of a&nbsp;<strong>blended learning<\/strong>&nbsp;program at Mercedes. The purpose of the e-learning modules is to provide the salespeople with a basic knowledge of the various topics so that they are better prepared for the sales training afterwards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"480\" src=\"https:\/\/grapenordic.com\/wp-content\/uploads\/2021\/09\/Mercedes-Case-2.jpg\" alt=\"Mercedes dashboard med hotspots. Case fra Rise e-learning program om elbiler.\" srcset=\"https:\/\/grapenordic.com\/wp-content\/uploads\/2021\/09\/Mercedes-Case-2.jpg 1000w, https:\/\/grapenordic.com\/wp-content\/uploads\/2021\/09\/Mercedes-Case-2-300x144.jpg 300w, https:\/\/grapenordic.com\/wp-content\/uploads\/2021\/09\/Mercedes-Case-2-768x369.jpg 768w\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">WHEN EXPLORING&nbsp;NEW LANDS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It was important for us to create an e-learning program that broke down the complex topics into smaller chunks. EVs, charging solutions and providers are new territory for many of these vendors, but the modules provide a simple entry point.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cWe are in the middle of a transition phase from conventional&nbsp;<strong>cars to electric cars<\/strong>, and it is important that our salespeople can advise customers not only about the electric car itself but also about the various&nbsp;<strong>charging solutions and charging providers.<\/strong>\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jens Lyngholm<br><\/strong>Marketing Operations Vans, Mercedes Benz<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">DO YOU NEED TO IMPLEMENT&nbsp;BEHAVIORAL CHANGES, TOO?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">E-learning is an effective way to implement behavioural change. Whether for workplace health, professional development or personal growth, e-learning can help create and sustain desired behavioural changes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With e-learning, the target group receives:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flexibility<\/li>\n\n\n\n<li>Interactive content<\/li>\n\n\n\n<li>Customised learning<\/li>\n\n\n\n<li>Continuous evaluation<\/li>\n\n\n\n<li>Control over your own learning process<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019re passionate about doing away with boring e-learning! Our skilled team of learning designers, experienced consultants and sharp project managers focus on usability and innovative methods, so together we can strengthen your employees\u2019 knowledge and skills.<\/p>\n","protected":false},"featured_media":36812,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"case-category":[55,56],"class_list":["post-36687","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","case-category-product-training","case-category-sales-customer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategy training at Mercedes - Grape<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy training at Mercedes - Grape\" \/>\n<meta property=\"og:description\" content=\"ONLINE&nbsp;PREPARATION We have developed an e-learning program that is part of a&nbsp;blended learning&nbsp;program at Mercedes. 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